Blog

Perspectives on product marketing, GTM strategy, and what moves the market.

Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.

Monthly New content published

25 yrs B2B PMM experience

GTM Strategy · Positioning · AI in practice

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Todd Fitzgibbon 1/1/26 Todd Fitzgibbon 1/1/26

Hiring Product Marketing in 2026: Building the Function Your Business Actually Needs

A thought-leadership guide to hiring product marketing in 2026—how the function evolves as SaaS companies scale, what experience matters, how teams should be structured, and when consulting or fractional leadership creates more leverage than hiring.