Services
BlindSpot works with B2B SaaS organizations navigating growth, complexity, and inflection points—where clarity matters more than volume and systems matter more than tactics.
Our work is grounded in a simple belief: Product marketing works when customer truth becomes belief—and belief becomes scale.
Everything we do aligns to a single system built on three pillars. Our work is grounded in a clear philosophy of product marketing.
BlindSpot’s services are designed around three interconnected pillars: customer zero, chief evangelist, and engine for scale. Each addresses a different class of problem. Together, they create leverage.
Customer Zero
Owning Market Truth
Customer Zero restores clarity about the buyer, the problem, and the competitive reality—so decisions are grounded in truth, not assumption.
This pillar exists because organizations naturally drift inward as they scale. Customer Zero counterbalances that drift by anchoring teams to real customer and market insight before misalignment becomes costly.
Common Problems We Solve
Messaging that resonates internally but fails in the market
Product decisions driven by opinion instead of evidence
Sales teams improvising stories deal by deal
Executives reacting to lagging indicators instead of leading change
How We Help
Buyer and market insight synthesis
Competitive intelligence and differentiation clarity
Narrative-to-market reality gap analysis
Executive-level translation of market signal
Chief Evangelist
Creating Belief and Alignment
Insight alone doesn’t move organizations forward. Belief does. Chief Evangelist establishes a single, credible narrative the organization can align around—and confidently take to market.
This pillar exists because, as organizations grow, stories fragment. Chief Evangelist restores shared belief by ensuring your narrative is not just told, but trusted.
How We Help
Narrative ownership and messaging clarity
Product launch storytelling and readiness
Sales enablement aligned to real deals
Analyst and partner narrative alignment
Common Problems We Solve
Inconsistent messaging across teams and channels
Launches that generate noise but not adoption
Enablement that exists but isn’t trusted
Teams aligned in meetings but misaligned in execution
Engine for Scale
Designing Repeatable Execution
Growth breaks systems that weren’t designed to scale.
Engine for Scale turns insight and narrative into repeatable execution—without relying on heroics, constant intervention, or institutional memory.
This pillar exists because scale introduces execution drift. Engine for Scale ensures growth compounds instead of collapsing under its own weight.
How We Help
Product marketing operating model design
Cross-functional GTM and launch systems
Measurement and decision frameworks
PMM maturity and scale-readiness assessments
Common Problems We Solve
Product marketing overwhelmed as the organization grows
Launches that feel chaotic and reactive
Enablement that decays faster than it’s created
Metrics that report activity but don’t inform decisions
Engagement Models
BlindSpot works through three engagement models, depending on scope, urgency, and level of ownership required.
Foundational
Fractional
Strategic
When organizations grow, product marketing foundations often lag behind execution.
Our foundational engagements are designed to restore clarity and alignment—ensuring teams share a grounded understanding of the market, the customer, and the value you deliver.
These engagements establish the baseline required for effective positioning, consistent messaging, and scalable go-to-market execution.
Best suited for moments of reset, transition, or early scale.
Foundational Services
Strategic Services
As complexity increases, product marketing must evolve from execution support to strategic enablement.
Our strategic engagements partner closely with leadership to design and operationalize go-to-market strategy—ensuring it holds up across products, teams, and buying cycles.
This work emphasizes deliberate planning, disciplined execution, and informed decision-making—grounded in real-world operating experience, not theory.
Best suited for organizations navigating growth, expansion, or GTM inflection points.
Fractional Services
Periods of growth, transition, or organizational change often create leadership gaps—especially in product marketing.
Our fractional engagements provide experienced, hands-on leadership when a full-time hire isn’t the right answer. We step in quickly, work alongside your teams, and focus on progress—not ramp time.
This model brings clarity, direction, and execution discipline without long-term overhead.
Best suited for organizations that need senior ownership now, not later.
Engagement Expectations
BlindSpot works with B2B SaaS organizations through project-based, advisory, and fractional leadership engagements, scoped based on complexity, urgency, and level of ownership required.
While every engagement is tailored, most client relationships fall within the following ranges:
Foundational product marketing engagements typically begin in the $20K–$40K range
Strategic product marketing advisory is commonly structured as a monthly retainer, starting at $12K per month
Fractional product marketing or CMO leadership engagements typically range from $14K–$30K per month, depending on scope
BlindSpot focuses on senior-level ownership, clarity, and momentum—not hourly delivery.
Pricing reflects the responsibility and impact required at critical inflection points.
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