Services

Senior product marketing.
Scoped to where you are.

BlindSpot works with B2B SaaS organizations navigating growth, complexity, and inflection points — where clarity matters more than volume and systems matter more than tactics.

Product marketing works when customer truth becomes belief — and belief becomes scale.

Our framework

Everything we do aligns to three pillars.

Each addresses a different class of problem. Together, they create leverage.

Customer Zero

Owning market truth

Restores clarity about the buyer, the problem, and the competitive reality — so decisions are grounded in truth, not assumption.

Buyer and market insight synthesis
Competitive intelligence and differentiation clarity
Narrative-to-market reality gap analysis
Executive-level translation of market signal

Chief Evangelist

Creating belief and alignment

Establishes a single, credible narrative the organization can align around — and confidently take to market.

Narrative ownership and messaging clarity
Product launch storytelling and readiness
Sales enablement aligned to real deals
Analyst and partner narrative alignment

Engine for Scale

Designing repeatable execution

Turns insight and narrative into repeatable execution — without relying on heroics, constant intervention, or institutional memory.

Product marketing operating model design
Cross-functional GTM and launch systems
Measurement and decision frameworks
PMM maturity and scale-readiness assessments

Common problems we solve

Symptoms that signal a blind spot.

These aren't execution problems. They're clarity problems — and at scale, they compound quickly.

Market alignment

Messaging that resonates internally but fails in the market
Product decisions driven by opinion instead of evidence
Sales teams improvising stories deal by deal
Executives reacting to lagging indicators

Narrative & launch

Inconsistent messaging across teams and channels
Launches that generate noise but not adoption
Enablement that exists but isn't trusted or used
Teams aligned in meetings, misaligned in execution

Scale & systems

Product marketing overwhelmed as the org grows
Launches that feel chaotic and reactive
Enablement that decays faster than it's created
Metrics that report activity but don't inform decisions

Not sure where your GTM
is breaking down?

Answer 12 questions and get an instant, AI-powered read on your ICP clarity, messaging, GTM execution, and PMM maturity — before we ever speak.

Take the Free Diagnostic →

5 minutes · Free · No commitment

"Recognizing the blind spot is the first step. Fixing it is ours."

Book a free strategy call →

Engagement models

Three ways to work with BlindSpot.

Engagements are scoped based on complexity, urgency, and level of ownership required.

Foundational

$20K / project For teams navigating a reset, a transition, or early-stage scale, this establishes the strategic foundation product marketing runs on: who you sell to, what you stand for, and where you stand competitively. How I work: A scoped project with a clear end date. You get the artifacts (research, personas, and messaging) and own them from there. What you get:

GTM Diagnostic Framework: an assessment of your current GTM maturity and priority gaps
ICP Definition & Segmentation Framework, with Persona Library & Buying Committee Map
Core Messaging & Positioning Framework
Competitive Landscape Map
A prioritized roadmap for what to build next

Fractional

Starting at $12K / month For teams that need senior ownership now but a full-time hire isn't the right answer, this is embedded PMM leadership: in the work, running the programs, day to day. How I work: I'm not advising from the outside. I'm in the work: running the programs, writing the briefs, sitting in the reviews. What you get:

A fractional Product Marketing lead, embedded with your team
GTM strategy & execution, including product launches
Core sales enablement: Battlecard Library and Objection Handling Library
GTM Workstream Facilitation: the biweekly cadence that keeps execution on track

Strategic Advisory

Starting at $8K / month For teams that need senior strategic guidance without embedded, day-to-day execution, this is an ongoing advisory relationship: direction at the moments that matter. How I work: I build the plan and check the direction regularly. Your team runs execution day to day; I'm the strategic sounding board, not the one in the tool. What you get:

Quarterly Strategic Planning Framework sessions and roadmap reviews
Executive Briefing Template support for leadership and board updates
Competitive Position Audit each quarter
Pricing & Packaging Framework guidance as you evolve
Ongoing access for strategic questions between sessions

Ready to find your blind spot?

Book a free 30-minute consultation. We'll identify your biggest GTM gap and outline exactly what it would take to close it.

Book your free strategy call → Free 30-minute consultation · No commitment required

Senior product marketing.Scoped to where you are.