Blog

Perspectives on product marketing, GTM strategy, and what moves the market.

Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.

Monthly New content published

25 yrs B2B PMM experience

GTM Strategy · Positioning · AI in practice

Free GTM Diagnostic

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Todd Fitzgibbon 2/12/26 Todd Fitzgibbon 2/12/26

Truth Doesn’t Change. Messaging Does.

Why one message can’t work everywhere. Learn how translation—not repetition—creates clarity, relevance, and trust in B2B messaging, without compromising the truth of your product or company.

The High Cost of GTM Misalignment

Misaligned global marketing teams cause missed goals, inconsistent messaging, and wasted resources. Learn how product marketing drives alignment, strategy, and scale across regions.