The Startup CMO Problem Isn't Marketing. It's Positioning.
Why startups keep hiring product marketing leaders as their first CMO, and what it reveals about the real GTM challenge at early-stage B2B SaaS companies.
Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.
Think your GTM might have a blind spot? Find out in 5 minutes.
Why startups keep hiring product marketing leaders as their first CMO, and what it reveals about the real GTM challenge at early-stage B2B SaaS companies.