The Conversation Product Marketing Keeps Avoiding
When PMM avoids a hard internal conversation, it doesn't avoid the outcome. It just loses the chance to shape it. The alignment problem is conversational, not structural.
Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.
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When PMM avoids a hard internal conversation, it doesn't avoid the outcome. It just loses the chance to shape it. The alignment problem is conversational, not structural.