Blog

Perspectives on product marketing, GTM strategy, and what moves the market.

Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.

Monthly New content published

25 yrs B2B PMM experience

GTM Strategy · Positioning · AI in practice

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Todd Fitzgibbon 5/6/24 Todd Fitzgibbon 5/6/24

The Hype of PLG Marketing - More Than Customer-Focused Positioning and Messaging?

PLG marketing is fundamentally about customer-focused positioning and messaging. Learn how effective product marketing drives growth through clear value propositions, seamless onboarding, and integrated strategies. Read insights and success stories from leading B2B SaaS companies.