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Perspectives on product marketing, GTM strategy, and what moves the market.

Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.

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25 yrs B2B PMM experience

GTM Strategy · Positioning · AI in practice

Todd Fitzgibbon 12/17/25 Todd Fitzgibbon 12/17/25

Inflection Points: When Market Leadership Isn’t Enough

Enterprise growth often stalls not from failure, but from success defined too narrowly. This year-end reflection explores market expansion inflection points, why they emerge, and how organizations can intentionally evolve positioning, narrative, and GTM strategy for 2026.