Blog

Perspectives on product marketing, GTM strategy, and what moves the market.

Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.

Monthly New content published

25 yrs B2B PMM experience

GTM Strategy · Positioning · AI in practice

Free GTM Diagnostic

Think your GTM might have a blind spot? Find out in 5 minutes.

Take the Free Diagnostic →

Todd Fitzgibbon 9/14/26 Todd Fitzgibbon 9/14/26

The Trigger Is Runway, Not Revenue: Timing a Move Into a New Geography

Geographic expansion timing is a runway problem, not a revenue milestone. Why most enterprise B2B SaaS companies decide two years late.

Breaking In, Building Up: A Framework for Large-Scale Market Entry

Entering a new market as an enterprise? Learn how to assess opportunity, align internally, validate product-market fit, and execute with confidence using this proven framework for large-scale market entry.