Blog

Perspectives on product marketing, GTM strategy, and what moves the market.

Written from operational experience inside enterprise B2B marketing functions — not from vendor positioning. Every post reflects what we've seen work, what we've seen fail, and where the real leverage in go-to-market tends to hide.

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25 yrs B2B PMM experience

GTM Strategy · Positioning · AI in practice

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Todd Fitzgibbon 6/5/25 Todd Fitzgibbon 6/5/25

Making Product Marketing Measurable: Defining Success in Enterprise SaaS

Enterprise SaaS companies struggle to measure product marketing impact. This blog explores attribution challenges, success metrics for PMM teams, and how to align measurement with real business outcomes.